Animal cloning has developed quickly since the birth of Dolly the sheep. Yet many of the first questions to be raised still need to be answered. What do Dolly and her fellow mouse, cow, pig, goat and monkey clones mean for science? And for society? Why do so many people respond so fearfully to cloning? What are the ethical issues raised by cloning animals, and in the future, humans? How are the makers of public policy coping with the stunning fact that an entire animal can be reconstructed from a single adult cell? And that humans might well be next? The Cloning Source Book addresses all of these questions in a way that is unique in the cloning literature, by grounding what is effectively an interdisciplinary conversation in solid science. In the first section of the book, the key scientists responsible for the early and crucial developments in cloning speak to us directly, and other scientists evaluate and comment on these developments. The second section explores the context of cloning and includes sociological, mythological, and historical perspectives on science, ethics, and policy. The authors also examine the media’s treatment of the Dolly story and its aftermath, both in the United States and in Britain. The third section, on ethics, contains a broad range of papers written by some of the major commentators in the field. The fourth section addresses legal and policy issues. It features individual and collective contributions by those who have actually shaped public policy on reproductive cloning, therapeutic cloning, and similarly contentious bioethical issues in the United States, Britain, and the European Union. Animal cloning continues for agricultural and medicinal purposes, the latter in combination with transgenics. Human cloning for therapeutic purposes has recently been made legal in Britain. The goal is to produce an early embryo and then derive stem cells that are immunologically matched to the donor. Two human reproductive cloning projects have been announced, and there are almost certainly others about which we know nothing. Sooner or later a cloned human will be born. Many lessons can be learned from the cloning experience. Most importantly, there needs to be a public conversation about the permissible uses of new and morally murky technologies. Scientists, journalists, ethicists and policy makers all have roles to play, but cutting-edge science is everybody’s business. The Cloning Sourcebook provides the tools required for us to participate in shaping our own futures.
Thứ Hai, 6 tháng 4, 2015
The Cloning Sourcebook
Chủ Nhật, 15 tháng 3, 2015
Maple By Example
Maple by Example, Third Edition, is a reference/text with CD for beginning and experienced students, professional engineers, and other Maple users. This new edition has been updated to be compatible with the most recent release of the Maple software. Coverage includes built-in Maple commands used in courses and practices that involve calculus, linear algebra, business mathematics, ordinary and partial differential equations, numerical methods, graphics and more. The CD-ROM provides updated Maple input and all text from the book.
Thứ Năm, 12 tháng 3, 2015
The Phaidon Atlas of Contemporary World Architecture
The Atlas of Contemporary World Architecture, Travel Edition presents all ofhe best works of architecture completed in the last five years in anltra-convenient mini-format, perfect for the holiday or business traveller.;ach of the 1,052 projects from the comprehensive edition are included with aingle image per building and a short text to help the traveller recognise it.he project entry gives the name of each building and its architect, theocation, and the address, if visitable, as well as the telephone number,here appropriate. There is also a system to indicate which projects are openo the public. In addition to the forty two regional maps from theomprehensive edition, there are an additional 27 new city maps which locatehe buildings in more built up areas;The book provides a unique opportunityo visit 1,052 works of contemporary architecture in all parts of the world,rom the Arctic Circle to the African deserts and beyond. The Phaidon Atlasf Contemporary World Architecture, Travel Edition is an essential companionn the travels of all those interested in gaining a first hand understanding
Thứ Tư, 25 tháng 2, 2015
Media and Convergence Management
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This books main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.
Thứ Hai, 23 tháng 2, 2015
HOW 13, 13th Edition
HOW 13 is a comprehensive yet portable reference for business writers, office personnel, and students, offering a one-stop language reference for both personal and professional use. With this new edition, HOW 13: A HANDBOOK FOR OFFICE PROFESSIONALS keeps pace with the rapid changes in our language and the business environment, providing you with an easy-to-understand reference manual for successful business communication. The text includes detailed and precise information for writing, formatting, and transmitting communications, and unlike other reference books, HOW is tailored for writing style, grammar, mechanics, and techniques in a business/office environment.
Chủ Nhật, 15 tháng 2, 2015
The Mathematics of Money
The Mathematics of Money: Math for Business and Personal Finance covers all the traditional topics of the business math course, but with a more algebraic focus than many of the texts currently on the market. The text develops a solid understanding of percent and interest early, then applies that foundation to other applications in business and personal finance. While it is appropriate for students of all levels, the book takes the approach that even if students are coming into the class with only high school math, neither they nor the instructor need to be afraid of algebra; it takes care to clearly present and reinforce the formulas given and to consistently return to them and apply the material to contexts that are relevant to the students.
How to Win Campaigns
* The essential one-stop, how-to guide for PR and communication specialists * For business and non-profit sectors * Start, conduct and win campaigns on any issue in any context * Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations * Presents 100 key actionable steps to campaigning and shows what works and what doesn’t work Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue, the book’s 100 key steps and tools provide models of motivation, analysis, and communication structure. Content includes: how to begin a campaign; motivating people; research and development, including issue mapping; planning using the campaign planning star; organizing communications including visual language; constructing campaign propositions; insight into news media; how to keep a campaign going; how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, including why campaigns need brands, and examines how campaigns became a form of politics and provides new research material on how issues mature and become ‘norms’, and the consequent problems for campaigning.
Air Force Service Procurement
To satisfy requirements in the fiscal year 2002 National Defense Authorization Act (U.S. Congress, 2001) to improve the acquisition of services by the Department of Defense, the Air Force established a Program Executive Officer for Combat and Mission Support (AFPEO/CM) who is responsible for management and oversight of a well-defined portfolio of Air Force services acquisition activities. This office is the single point of contact for Air Force services acquisition inquiries and is also responsible for developing long-range plans for cost-effective acquisition of services. To fulfill its responsibilities, the AFPEO/CM needs metrics to help it monitor compliance with statutory requirements, needs to respond to congressional inquiries about specific acquisitions, and needs to effectively manage Air Force services acquisition activities and organizations. RAND Project AIR FORCE was asked to help develop a portfolio of ‘overarching’ measures that will allow the AFPEO/CM to assess the health of Air Force acquisition activities, diagnose problems, and target improvement efforts. This report describes our recommendations. To help develop this portfolio of metrics, we considered the experience of commercial firms, which have long had a ‘strategic’ view of purchasing direct materials (goods) because they are direct inputs to production, but have only recently explored applying such approaches to purchasing services. Through interviews with well-respected chief purchasing officers and other executives involved in service acquisitions, through conference participation, and through a review of the business literature, we found that commercial firms are beginning to manage their service acquisitions in a manner similar to their acquisition of direct materials.
Thứ Năm, 12 tháng 2, 2015
Energy, Transport and the Environment
Sustainable mobility is a highly complex problem as it is affected by the interactions between socio-economic, environmental, technological and political issues. Energy, Transport, & the Environment: Addressing the Sustainable Mobility Paradigm brings together leading figures from business, academia and governments to address the challenges and opportunities involved in working towards sustainable mobility. Key thinkers and decision makers approach topics and debates including: energy security and resource scarcity greenhouse gas and pollutant emissions urban planning, transport systems and their management governance and finance of transformationthe threats of terrorism and climate change to our transport systems. Introduced by a preface from U.S. Secretary of Energy, Steven Chu and an outline by the editors, Dr Oliver Inderwildi and Sir David King, Energy, Transport, & the Environment is divided into six sections. These sections address and explore the challenges and opportunities for energy supply, road transport, urban mobility, aviation, sea and rail, as well as finance and economics in transport. Possible solutions, ranging from alternative fuels to advanced urban planning and policy levers, will be examined in order to deepen the understanding of currently proposed solutions within the political realities of the dominating economic areas. The result of this detailed investigation is an integrated view of sustainable transport for both people and freight, making Energy, Transport, & the Environment key reading for researchers, decision makers and policy experts across the public and private sectors.
Thứ Tư, 11 tháng 2, 2015
More Than Moore
In the past decades, the main stream of microelectronics progress has been mainly powered by Moore’s law which focuses on IC miniaturization down to nanoscale. While the microelectronics community around the world continues to invent new solutions to keep Moore’s law alive, there is a fast increasing need for non-digital and mixed-signal ‘More than Moore’ (MtM) type technologies that are still based upon or derived from silicon technologies, but do not simply scale with Moore’s law. Typical examples are devices incorporating RF, power/high voltage, passive components, sensors and actuators, MEMS, Bio-chip/bio-systems, microfluidics, solid-state lighting, etc.. The increasing momentum of MtM is triggered by the increasing needs for high level heterogeneous system integration including non-digital functions, the necessity to speed up innovative product creation and to broaden the product portfolio of IC fabs, and the limiting cost and time factors of advanced system-on-chip (SoC) development. It is believed that MtM will add value to society on top of and beyond advanced semiconductors technologies, with fast increasing marketing potentials, and that it will drive paradigm shift for technologies, applications and business models.
Mobile Payment
Paying with mobile devices such as mobile phones or smart phones will expand worldwide in the coming years. This development provides opportunities for various industries (banking, telecommunications, credit card business, manufacturers, suppliers, retail) and for consumers.
Thứ Hai, 9 tháng 2, 2015
Corporate Governance
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders.
International Marketing, Tenth Edition
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
Chủ Nhật, 8 tháng 2, 2015
The Ultimate Guide to Business Process Management
In this step by step guide, former Management Consultant and change management expert Theodore Panagacos walks you through the entire discipline of Business Process Management. Learn how to fast track your orgnaization’s strategy to govern processes, create a process culture, and measure business performance. Best of all, this crystal-clear, convenient sized book can be put to work in your organization immediately!
Advanced Planning in Supply Chains
Advanced Planning Systems (APS) are a key enabler of the supply chain management. However, APS are highly complex and difficult to comprehend. This book provides students with valuable insights into the capabilities of state-of-the-art APS and bridges the gap between theory (model building and solution algorithms), software implementation, and adaptation to a specific business case. Our business case named Frutado provides a unifying framework for illustrating the different planning tasks that arise in a company from demand planning to the distribution of goods that are addressed by APS. In addition, the book guides through interactive learning units which have been created and recorded for each module of SAPs APS. Learning units can be downloaded free of charge ready to be displayed in a web browser. Together, the textbook and the learning units provide the required skills to better understand the concepts, models, and algorithms underlying todays APS.
Thứ Năm, 5 tháng 2, 2015
The Strategy Process
This book investigates strategy formulation by comparing military & business practices. It assesses whether the strategy process in the business field also prevails in the military context. Based on interviews and case studies, the author uses a framework of influences including organization, leadership, risk, theory and context to consider the areas of similarity and difference. While significant parallels can be found, greater importance is placed on the formulation of aims and goals, and the identification and training of leaders in the military. This provides valuable lessons for business strategists.
Legal English, Second Edition
English is the dominant language of international business relations, and a good working knowledge of the language is essential for today’s legal or business professional. Written for both students and practitioners, Legal English is a highly practical handbook, which addresses all aspects of legal employment, from the very basic use of language, to Chairing formal meetings.
Thứ Ba, 3 tháng 2, 2015
Learn Windows IIS in a Month of Lunches
When a website slows to a crawl or worse, the server shuts down. It’s imperative to get things working againfast. IIS is the fundamental communication gateway for many Microsoft servers as well as the primary technology for publishing web sites. Knowing how to manage IIS effectively can mean the difference between a successful business solution and a vacant parking lot.
Financial Accounting
Weygandt’s Financial Accounting, 9th Edition offers a more in-depth introduction to financial accounting with a continued focus on relevant examples based on everyday life. The goal of this text is to help readers further understand the fundamental concepts necessary to use accounting effectively today, as well as an introduction to IFRS and how to use accounting in the future. Kimmel, Weygandt and Kieso present real financial statements and establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information.